Illustrations for the coffee label “Mishki Yaku”
The hummingbird, which inspired the company’s logo, is used throughout the images, to tell the story of the company:
- THE HUMMINGBIRD
In Latin-American indigenous folklore a hummingbird is associated as a messenger of pleasant thoughts.
- ORIGINS OF THE COFFEE
The illustration shows the city of Quito, Ecuador and a “Pechinegro” hummingbird, considered a symbol of this city.
- THE MEANING OF MISHKI YAKU
MishkiYaku comes from the Ecuadorian Kichwa. It means “delicious water”.
The hummingbird is used here to represent the spirit of “Pachamama”, a type of “Earth Mother” revered by the indigenous peoples of the Andes. The goddess presides over planting and harvesting.