Illustrations for the coffee label “Mishki Yaku”

The hummingbird, which inspired the company’s logo, is used throughout the images, to tell the story of the company:

1. THE HUMMINGBIRD
   In Latin-American indigenous folklore a hummingbird is associated as a messenger of pleasant thoughts.
2. ORIGINS OF THE COFFEE
   The illustration shows the city of Quito, Ecuador and a “Pechinegro” hummingbird, considered a symbol of this city.
3. THE MEANING OF MISHKI YAKU
   MishkiYaku comes from the Ecuadorian Kichwa. It means “delicious water”.
4. PACHAMAMA
   The hummingbird is used here to represent the spirit of “Pachamama”, a type of “Earth Mother” revered by the indigenous peoples of the Andes. The goddess presides over planting and harvesting.